Industrial Manufacturing CASE STUDY
Unlocking 2X Growth
Client leadership was mandated with developing a roadmap that would 2X the business in five years. Faced with limited brand awareness and marketing budgets, as well as minimal end user insights and highly commoditized and competitive product categories, the client also needed new behaviors and mindsets to catalyze their growth trajectory.
WHAT WE DID
We led the client through a comprehensive “where to play”, “how to win” and “plan to succeed” process to generate, evaluate and prioritize a growth and innovation portfolio across three business segments.
Building on traditional strategic analysis, we orchestrated 60+ global voice-of-customer conversations that revealed overlooked market adjacencies competitors had missed. In addition to clarifying table stakes customer needs, this exercise revealed white space opportunities for the client to consider. We evolved their customer segmentation models and generated new insights around distributor partners to inform service model design. These VoC insights, combined with subject matter expertise also resulted in a prioritized innovation pipeline by business segment.
WHAT HAPPENED
By challenging long-held assumptions about their growth boundaries, we helped identify core and new growth and innovation opportunities, areas where their existing capabilities could create distinctive value in ways they hadn’t considered. Growth portfolio worth ~$75MM across three business segments placed the business on a 2X trajectory. Long range plans and 2025 priorities were approved by leadership and near-term foundational actions in 2024 were prioritized. Additionally next generation innovations were prioritized and approved for investment.